In a bid to remain competitive in the ever-evolving world of streaming, Peacock, the NBCUniversal platform, is dropping its free subscription tier for new users. However, current consumers need not fret as they will still have access to the unpaid option.
With a focus on its $5 Premium offering, Peacock aims to increase its average revenue per user (ARPU) while continuing to grow its scale. The Premium Plus offering, which is priced at $10, comes with additional perks like offline downloading.
Peacock predicts reaching a content library of 100,000 hours, featuring live sports events, new original series, Universal Pictures films, library titles, breaking news, and next-day programming from NBC and Bravo. The platform is looking to reposition its brand identity amid a challenging economic landscape and a saturated market, much like its smaller streaming peers.
In a surprising move last October, Netflix acquired Girls5Eva, one of Peacock’s best-known original series, renewing it for a third season and now co-sharing global streaming rights for the first two seasons, with the third season streaming solely on Netflix.