As the streaming wars continue to heat up, a new contender has emerged, threatening to dethrone the reigning king of the industry, Netflix. Tubi, a relatively unknown streaming service, has been quietly gaining steam, with a viewership that is steadily climbing and a user base that has recently exploded.
Despite its subpar content, Tubi has been making waves in the industry, with 51 million active users and a record-breaking 3.6 billion hours watched in 2022. This growth has caught the attention of industry insiders, who are now asking the question: can Tubi really take on the behemoth that is Netflix?
On the surface, it may seem like an impossible feat. Netflix, with its deep pockets and vast library of content, seems like an unbeatable force. But Tubi has a few things going for it that could give it an edge in this battle for streaming supremacy.
For one, Tubi is free. While Netflix requires a monthly subscription fee, Tubi is completely free, like free free, to use. This makes it an attractive option for budget-conscious viewers who may not be willing to shell out money for a Netflix subscription.
But perhaps more importantly, Tubi has a unique business model that sets it apart from other streaming services. Unlike Netflix, which creates and produces its own content, Tubi is a platform that licenses content from other studios and networks. This means that Tubi has a massive library of movies and TV shows from a variety of different sources, all available to stream in one place.
While the quality of Tubi’s content may not be on par with Netflix’s original programming, it does have a lot of popular titles in its library, including classics such as The Terminator and Rocky, as well as more recent hits like Lovecraft Country.
But can a platform that relies on licensed content really compete with the likes of Netflix, which has invested billions of dollars in creating its own original programming? That remains to be seen. However, Tubi’s growing user base and impressive viewership numbers suggest that there is definitely a market for a free, ad-supported streaming service that offers a wide variety of content.
One thing is for sure: the streaming wars are far from over. As new players continue to enter the arena, and existing services fight to stay on top, the landscape of the streaming industry is constantly shifting. Only time will tell if Tubi can really dethrone Netflix, but one thing is certain: it’s a battle that is far from over.