Cre8tiveSHFT

Category: Music

  • Rihanna Teases ‘Weird’ New Music For Super Bowl Setlist

    Rihanna Teases ‘Weird’ New Music For Super Bowl Setlist

    It’s been nearly seven years since Rihanna last graced the live music stage, but the global pop icon is back with a bang. With her highly anticipated performance at the Super Bowl halftime show, the Barbados-born singer is set to light up the biggest stage in the world.

    When I first got the call to do the show, I was like ‘Are you sure?’ I was three months postpartum and wasn’t sure if I should be making major decisions like this,” Rihanna confessed during an Apple Music press conference ahead of the big show. “But as scary as it was, being a mom has given me this sense that I can take on the world and do anything. It’s important for me to do this year and it’s important for my son to see that.”

    Creating a setlist for the 13-minute performance has been the biggest challenge for Rihanna, who has a career that spans eight albums and 17 years.

    We’re on our 39th version of the setlist right now,” Rihanna revealed. “Every little change counts, but there are some songs we have to lose because of the time constraint. That’s going to be okay.”

    Rihanna’s Caribbean roots will be a significant part of the halftime show, representing her home country of Barbados and Black women everywhere. Fans have been eagerly waiting for Rihanna’s next move in music, and the singer teased, “Musically, I’m feeling open to exploring, discovering, creating things that are new, things that are different, things that are off, weird. It might not ever make sense to my fans… I want to have fun with music.”

    Don’t miss the chance to witness Rihanna’s electrifying return to the live music stage during the Super Bowl halftime show, airing Sunday, Feb. 12 on Fox.

  • The Business of Being a Successful Musician

    The Business of Being a Successful Musician

    From sold-out arena tours to lucrative endorsement deals, the life of a successful musician can be financially lucrative. But what many fans don’t realize is that the music industry is a business, and the most successful musicians are also savvy entrepreneurs. Gone are the days of relying solely on album sales and touring revenue. Today’s musicians have a variety of revenue streams available to them. Streaming services such as Spotify and Apple Music have opened up new opportunities for artists to monetize their music. Merchandising and brand partnerships are also a significant source of income for many musicians.

    However, it’s important for musicians to understand their rights and make sure they are getting a fair share of the revenue generated from streaming and other sources. With the help of music industry experts and financial advisors, musicians can make informed decisions about their career and finances. The rise of social media has also made it easier for musicians to connect with their fans and promote their music. By building a strong online presence, musicians can increase their visibility and reach new audiences.

    But perhaps one of the most important aspects of being a successful musician is understanding how to manage your finances. This includes creating a budget, investing in a retirement plan, and setting financial goals. One example of a musician who has been successful in both the creative and business aspects of the industry is Beyonce. She has not only sold millions of albums, but also has a successful fashion line, and is a savvy businesswoman who has made smart investments in various ventures.

    For musicians just starting out, it’s important to remember that the music industry is a marathon, not a sprint. By focusing on the business side of things and making smart financial decisions, musicians can build a successful and sustainable career. In the end, being a successful musician is not just about the music, but also about the business savvy and financial acumen to turn that talent into a profitable and long-lasting career. And it’s not just about the money, but also about the ability to keep doing what you love for years to come.

  • Naomi Sharon, The First Lady of OVO

    Naomi Sharon, The First Lady of OVO

    Drake just dropped a major announcement, revealing that he’s signed the first female artist to his record label, OVO Sound. In a late-night Instagram post, the 6 God introduced the world to Dutch singer Naomi Sharon, sharing the cover art for her two new singles Another Life and Celestial.

    The Canadian rapper gushed about Sharon’s talent, writing,

    I been waiting for this day for too long now where the world finally gets to digest the insane amount of work you have put in since we met.”

    Sharon, who first debuted on the music scene in 2019 with The Moon, thanked Drake for the opportunity, commenting,

    I will be forever thankful for this insane opportunity you gave me. Finally, we can share this with the world.”

    She joins OVO Sound’s roster of international artists, including PARTYNEXTDOOR, dvsn, Popcaan, Majid Jordan, Roy Woods, and Baka Not Nice. Sharon’s new music, produced with the help of record producer Noah “40” Shebib, is now available on all streaming platforms. In an interview with REYÈM, Sharon shared that her inspiration comes from past events and journeys, both physical and mental, and her curiosity about the universe.

    Drake’s latest signing is a major move for OVO Sound and a big win for Sharon, who is sure to make waves in the industry. Get ready to experience the sultry-voiced singer’s unique sound and cosmic vibes.

  • Decoding Donda and the Talented Mr. West

    Decoding Donda and the Talented Mr. West