Sony Music has removed a number of tracks from the SoundCloud pages of major artists including Adele, Miguel, Kelly Clarkson, Passion Pit, Leon Bridges, and MS MR. The takedown follows a breakdown in negotiations between the two companies. An executive familiar with the negotiations told Billboard it’s because there’s “a lack of monetization opportunities” on SoundCloud.
SoundCloud has slowly integrated advertising into the platform over the past year, and there are plans for a subscription service in partnership with Warner Music Group. With Sony pulling back from talks with SoundCloud, Universal Music Group is the only other major label still in talks with the streaming company (that we know about).
SoundCloud released a statement regarding the matter: “We are in ongoing conversations with major and independent labels and will continue to add partners to the program. We’ve always put control in the hands of creators, and anyone who makes music and audio can decide when and how they want to share it with fans, allowing artists to essentially broadcast out to the world the availability of new content.”